And it won’t require an amazing new product or service. It just takes one thing: unlocking the hidden value that’s already in your business, and releasing it with the power of positioning. For more than a decade, the ValueArc™ System has helped tech and B2B companies – from startups to the Fortune 500 – identify their most valuable and often hidden assets, and market them to increase sales, gain market share or boost company value for an IPO or acquisition.
Get the complete ValueArc™ Business Class Edition for only

Includes everything you need to build your own marketing blueprint – and impact your company’s value in a matter of months!

A program like this typically involves a consulting engagement costing up to $100,000. But now you can do it yourself with our detailed, step-by-step instructional system – valued at over $1500 – for only $395!



Your greatest market value is not found merely in your existing products – it could be hidden in your strategic relationships, your service methods or your vision for the future. ValueArc can help you identify your intangible assets.


Odds are there’s a perception gap in your marketplace. If you’re not positioning yourself properly, the market will position you – by default. ValueArc can help you claim the most favorable position to maximize your brand value.


Projecting your value to the market requires an understanding of the multiple avenues for communication. ValueArc provides a high-level campaign architecture for reaching your audience in the most efficient way.



From startups to Fortune 1000, ValueArc has helped companies of all sizes reach their greatest potential. Need more convincing? Watch this short video featuring David Sutton, former Director of Corporate Marketing for ISS – as he discusses the impact of ValueArc on their acquisiton by IBM.


Unless your company is the rare exception, your customers, sales channels, employees, vendors, partners, assorted analysts and industry watchers will have a perception of your company that may be totally different than that of your management team. There may even be different opinions regarding your company’s market role within your own management team. This "perception gap" directly impacts the perceived value of your company.

So why is the "perception gap" important?


Here’s the deal: if you don’t position yourself properly, the market will position you by default. From a confusing mix of perceptions, your company might be reduced to the lowest common denominator. And unless you take control, that’s how your market position (and your value) is defined – by customers, analysts, bloggers... people that don’t understand your value potential.

Even though it’s largely the result of market perception, this perception gap is real. It makes it harder for you to compete and grow, to sustain profitability, to attract talent, and to achieve market leadership. ValueArc is designed to close that gap – and it starts by unlocking the hidden value that’s already in your business.

Ready to lift off? Then consider this: the most successful companies are not just valued on earnings. For most, the majority of value is found in their "intangibles." For the S&P 500, it’s over 70%. What intangibles can fuel your growth?

The ValueArc™ System


What companies need now more than ever is a top-down approach to marketing - one that creates clarity and consensus around your value, and provides a simple blueprint for maximizing it. Now there's a proven system that can help you uncover your true business value, and leverage the power of marketing and branding to realize unprecedented growth. ValueArc is designed to help any business of almost any size to discover their unique value and map the way to their most effective market position. The end result of the ValueArc System is a customized ValueArc "Blueprint", which can be used to guide your marketing and branding efforts.


How does ValueArc work?

1. It starts by assessing the fundamental differences between the two market positions:

Your default (or commodity) position:

Your ideal, maximized position:

2. It helps you define your strategic relevance to the market by clearly mapping your assets to specific unmet market needs of customers – you make it possible for the market to recognize your company’s strategic role and value.

3. It forms the engine to power your marketing and sales strategies by providing:

4. And it aligns and amplifies the impact of marketing and sales activities – to lift you to your maximum value


How does ValueArc boost strategic business value?

A strong brand has the power to create business value well beyond gains in revenues and profit margins. It can:

What kind of challenges are you facing that would make ValueArc beneficial to your company?

The ValueArc System consists of four core layers:

ValueArc Discovery

It all begins with internal research. The discovery phase provides a simple methodology for aggregating your key assets through research, interviews and surveys – all managed through a series of guided intake forms provided in a worksheet format.


ValueArc Positioning Architecture

A step-by-step, visually-based system for identifying your assets and working up to your central market claim – a position that guides your marketing and branding efforts. Value Pillaring collects your key advantages in a single, concise, visual manifest that drives you from the default market position to a strategic vision for the future.


ValueArc Message Architecture

The messaging architecture serves as a hierarchal framework for organizing the newly defined positioning from the Value Pillars into an approved “story line” that helps assure message continuity and discipline throughout the organization.


ValueArc Campaign Architecture

You can now define your strategic relevance to the market by clearly communicating your assets to specific unmet market needs of customers. The objective is to have the market recognize your company’s strategic role – and thus value. The campaign architecture establishes a holistic view of the marketing process to maximize your communications effectiveness.

Here’s what you get with your $395 ValueArc Business Class Edition:


ValueArc Basecamp Independent Program Workbook

With over 100 pages of insightful content, the ValueArc Basecamp Independent Program Workbook is your central tool for scaling the messaging mountain. A comprehensive guide to the entire Basecamp process, this easy-to-use PDF will take you step-by-step through the Basecamp framework. This curriculum includes:



QuickStart Guide

Scaling the mountain can be intimidating. Where do you start? What’s the right path to reach the summit? At Basecamp, we’ve made the necessary preparations for your journey. This handy PDF primer will take you through the basic steps to get your entire program up and running – and recommends the best course to reach the top of the mountain.

ValueArc Overview PowerPoint

Taking your renewed positioning and messaging to market requires concensus and executive buy-in. To help streamline your presentation to stakeholders, leadership and other key members of your organization, the ValueArc Independent Program includes a templated PowerPoint deck – designed to help you easily summarize the purpose, process and value of your new platform.

ValueArc Pillar and Session Worksheets

Having a productive and highly interactive ValueArc Pillar Executive Session is key to the success of your program. To help visually engage your participants, these worksheets – available for print and electronic use – are designed to accompany the workbook at key points in your “journey,” helping you and your team take inventory of your assets, identify your validating attributes and document your work through the process.

ValueArc Executive Session PowerPoint

When you’re ready to conduct your ValueArc Executive Session, we’ve packed the tools to make your experience more focused and productive. This easy-to-use presentation deck provides the substance, graphics and step-by-step instructions for facilitating and managing a successful 2-day ValueArc Executive Session.

If your company demands more than a do-it-yourself method, The ValueArc Platinum Program may be right for you.

A highly customized consulting engagement, the Platinum Program includes detailed discovery research, interviews, a comprehensive on-site session with key management, in-depth synthesis and analysis, and a detailed presentation of recommended messaging and positing architectures.

The ValueArc Platinum Program can be tailored to your company’s unique needs, providing customized services based on your specific challenges, budgets and timeframes.

This exclusive engagement with is limited, available to only a few candidates each quarter. Fill out the form or call (407) 428-5750 today to schedule your Platinum Program.


Contact me with more information about the ValueArc Platinum Program